A Creative Approach to Business Writing

In this 2-day course, the facilitator – a published creative writer with a commercial background – will contrast creative and business writing, with a view to enhancing the latter. In addition, the course dissects the abovementioned 7 sections of business texts. Delegates will write and review several experimental pieces, and each of them will discover their ability to write better. Critical aspects such as research, scope and audience will be amply discussed to enhance writing, and planning tools such as mind-mapping and brainstorming will be applied.

Certificate

On Completion

CPD Points

On Completion (optional)

All

Skill Level suited for

14h

Course Duration

English

LANGUAGE Course presented in

Full Day Virtual Course

19 - 20 September 2022
08:30am - 16:30pm (CAT)
Live Zoom Webinar
ZAR 2499 Per Delegate
  • 14 Hours of Live Interactive Webinar Training via ZOOM
  • Certificate of Completion to add to your portfolio for prospecting companies
  • Recordings of each completed live session for review (3 Month Access)
  • 1 Free self-paced course with CPD points (optional)
  • Course Material and handouts

Evening Virtual Split Course

19 - 22 September 2022
19:00pm - 22:00pm (CAT)
Live Zoom Webinar
ZAR 2499 Per Delegate
  • 14 Hours of Live Interactive Webinar Training via ZOOM
  • Certificate of Completion to add to your portfolio for prospecting companies
  • Recordings of each completed live session for review (3 Month Access)
  • 1 Free self-paced course with CPD points (optional)
  • Course Material and handouts
Popular

Live Classroom Course

19 - 20 September 2022
08:30am - 16:30pm (CAT)
Instructor-led Classroom Course (Johannesburg - Protea Hotel Midrand)
ZAR 5499 Per Delegate
  • 14 Hours of Live Interactive in Person Training in Johannesburg
  • Certificate of Completion to add to your portfolio for prospecting companies
  • Meals, refreshments, snacks to be provided at hotel (included in cost)
  • 1 Free self-paced course with CPD points (optional)
  • Course Material and handouts
IN PERSON

Course Overview

In this 2-day course, the facilitator – a published creative writer with a commercial background – will contrast creative and business writing, with a view to enhancing the latter. In addition, the course dissects the abovementioned 7 sections of business texts. Delegates will write and review several experimental pieces, and each of them will discover their ability to write better. Critical aspects such as research, scope and audience will be amply discussed to enhance writing, and planning tools such as mind-mapping and brainstorming will be applied.

Business writing differs from the creative writing in many ways including on style, language, formality, structure, writing conventions, description, paragraphing, point of view and layout, among others features. In addition, business reports themselves vary on content and purpose. For example, argumentative or persuasive writing may be more positional than analytical writing. Notwithstanding the above, a business report typically contains at least 7 key sections: an executive summary, table of contents, an introduction, body and conclusion, appendices and a bibliography.

On completion of this course – You will be able to

  • Goal setting, research and planning for writing business content
  • The role that understanding the scope of a text plays in its development
  • Factoring the audience into the research and planning processes
  • Writing styles that can be aligned with different genres
  • Characteristics of and important considerations for the 7 sections of business reports: executive summary, table of contents, an introduction, body and conclusion, appendices, and a bibliography
  • Applying textual features and writing conventions including grammar, punctuation and paragraphing.

completing this course will help you

  • Goal setting, research and planning for writing business content
  • The role that understanding the scope of a text plays in its development
  • Factoring the audience into the research and planning processes
  • Writing styles that can be aligned with different genres
  • Characteristics of and important considerations for the 7 sections of business reports: executive summary, table of contents, an introduction, body and conclusion, appendices, and a bibliography
  • Applying textual features and writing conventions including grammar, punctuation and paragraphing.

Who is this course for?

Anyone from any sector whose work significantly involves business or formal writing, including delegates who are transitioning from creative backgrounds

course Outline

Click on the Chapters to expand for more details.

  • Research and planning: goal setting; research and planning for business writing
  • Developing the writing scope and purpose: 9 possible reasons why we write in business; distinguishing between the writer’s and audiences’ objectives
  • The importance of the audience: internal versus external audiences; types of audiences and their key characteristics; range in business writing; the idea of ‘connecting ideas’; the economics of writing
  • A comparative approach: analysing 5 key differences between creative and business writing.
  • The 7 sections of business reports, part 1: executive summary; tables of contents; introduction
  • The 7 sections of business writing, part 2: body and conclusion, appendices, and bibliography
  • Textual features and writing conventions: paragraphing; citation; grammar; sentence types and clauses; punctuation
  • Writing styles for different genres: language; partiality; point-of-view; the active versus passive voice
  • A peer-review approach to writing: mind-mapping and brainstorming to plan and write a business report as a team; applying the above 5 key differences between creative and business writing; presenting and editing a written report.
  • Types of business texts: 7 types of business reports including emails; the dos and don’ts of email etiquette.

Meet the Instructor

Tafadzwa Taruvinga

A seasoned facilitator with solid on-site and online training experience who has successfully
delivered 30+ accredited courses to 2500+ South Africans within 250+ private and public
sector institutions in 6 years.

Education & Professional Development

  • Master of Arts in Creative Writing, University of the Witwatersrand (Wits), 2021 – 2022
  • B.Com Degree in Economics and Management, Rhodes University, South Africa, 2008
  • Professional Diploma in Marketing, Chartered Institute of Marketing, UK, 2009
  • Certificate of Internship, Afrika Kommt Fellowship Award, GIZ Germany, 2012
  • Certificate in Organisational Behaviour, Edinburgh Business School, UK, 2015
  • Application for Assessor registration with the Services SETA pending since May 2022
  • Application for Moderator registration with the Services SETA pending since May 2022.

Register for the course

Please take note. Should your selected course option not meet the selected minimum delegate requirements (10) as per terms and conditions , You will be notified and rescheduled to the next available course date or alternatively, you can choose to moved to one of the other sessions options.

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